1. List the long-term objectives of your campaign.
2. State the intermediate goals for the issue campaign. What constitutes a victory? How long will the campaign:
- Win concrete improvements in people's lives?
- Give people a sense of their own power?
- Alter the relations of power?
3. What short-term or partial victories can you win as steps toward your long-term goal?
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1. List the resources that your organization brings to the campaign. Include: money, number of staff, facilities, reputation, etc.
- What is the budget, including in-kind contributions, for this campaign?
2. List the specific ways in which you want your organization to be strengthened by this campaign, Fill in the numbers for each:
- Expand leadership groups.
- Increase experience of existing leadership.
- Build a membership base.
- Expand into new constituencies.
- Raise more money.
3. List internal problems that have to be considered if the campaign is to succeed.
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1. Who cares about the issues enough to join in or help the organization?
- Whose problem is it?
- What do they gain if they win?
- What risks are they taking?
- What power do they have over the target?
- Into what group are they organized?
2. Who are your opponents?
- What will your victory cost them?
- What will they do/spend to oppose you?
- How strong are they?
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1. Primary targets
A primary target is always a person. It is never an institution or elected body.
- Who has the power to give you what you want?
- What power do you have over them?
2. Secondary targets
- Who has the power over the people with the power to give you what you want?
- What power do you have over them?
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1. For each target, list the tactics that each constituent group can best use to make its power felt.
Tactics must be:
- In context.
- Flexible and creative.
- Directed at a specific target.
- Make sense to the membership.
- Be backed up by a specific form of power.
Tactics include:
- Media events.
- Actions for information and demands.
- Public hearings.
- Strikes.
- Voter registration and voter education.
- Lawsuits.
- Accountability sessions.
- Elections.
- Negotiations.
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